bike festa Südtirol 2026

From 17 to 20 September 2026, Brixen’s historic old town will transform into the beating heart of the bike scene. At the very first bike festa South Tyrol, brands meet people, test rides meet indulgent moments, and art meets inspiring encounters

“bike festa is not just an event – it’s an invitation to celebrate, experience, and actively participate,” says Werner Zanotti, CEO of Brixen Tourism.

Four worlds of experience bike festa 2026 offers much more than just an expo. It brings together everything that defines cycling in South Tyrol – from technology to cuisine, from community to culture.

1. brand festa
This is not about classic trade fair booths, but about real experiences: brands become hosts. Whether in an art gallery, a traditional Buschenschank, or right in the old town – this is where inspiration, interaction, and creative formats come alive.

2. ride festa
Gravel, e-MTB, road bike, urban, or kids’ bike: at ride festa, new routes await – from the city center through the vineyards and up into the Dolomites. Every tour is both a test ride and a moment of indulgence, perfect for beginners and seasoned bikers alike.

3. people festa
“Our goal is to bring people together – locals and guests, brands and opinions, generations and interests,” explains Vera Profanter, project manager of bike festa.
Workshops, talks, art performances, and a Kids Area create a space for encounters and fresh perspectives.

4. gusto festa
What would Brixen be without indulgence? At gusto festa, you can expect wine tastings along the trails, energy bar baking sessions with South Tyrolean chefs, and aperitivo with local producers. Cycling meets cuisine – regional, sustainable, and full of attention to detail.

Sustainability and GreenEvent
Brixen combines historical scenery with modern bike flair – with GreenEvent certification, regional products, and a clear sustainability strategy.